SCOTRIA
Scottish born Austrian bred Jen Murray, following her tenure at JW Anderson, founded the advanced contemporary accessory brand SCOTRIA in 2015. Jen’s designs play on subversion of technique while highlighting the accentuation of a stitch. The signature customisable and interchangeable spiral cords invite for personalisation of SCOTRIA’s Spiral Collection handbags producing durable and empowering accessories for confident and bold characters that last beyond seasons. Designed in London SCOTRIA’s handbags are crafted by artisans in Spain using the finest Italian leathers following sustainable manufacturing values. SCOTRIA’s Spiral Collection will soon be available for Pre-Order at scotria.com and from SS18 in selected premium stores worldwide. scotria.com
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PARTHENIS
Founder Dimitris Parthenis opened his first store in Athens in 1970. Nine years later he opened the boutique in Mykonos, a constant source of inspiration, and a stepping-stone for an international career. Today, with his daughter Orsalia Parthenis at the creative helm, the identity remains timeless with a gender-bending, minimal feel and an elegant Greek aesthetic, and forever-young attitude. Basic ribs meet cotton and denim; wardrobe staples are reinvented to create a clean, elevated everyday look. The brand operates four monobrand boutiques in Greece with flagship stores in Athens and Mykonos, alongside stockists in its native country, in Cyprus, Lebanon, Kuwait, USA and UK. Recently, in February 2016, Parthenis presented a temporary concept store on East London’s Rivington Street. Parthenis collections are designed and produced in Athens, Greece. orsalia-parthenis.gr
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MAIDEN
Founded in 2014 by Angeliki Kotroni, MAIDEN is a beachwear brand designed and produced in the Athens Riviera, Greece. With a goal to create projects that sit in line with Angeliki’s unique visual approach of using fashion to interpret the human experience, the brand designs contemporary swim collections for women who reject the stereotypical rules of society. The brand’s creative signature is shaped by innovative swimsuit shapes and considered cuts with a strong play on colour and seasonal concept led prints. MAIDEN’s collections are striking and intense, yet democratic and flattering. MAIDEN girls are eclectic and empowered, yet humorous and self-deprecating. MAIDEN is stocked at Luisa Via Roma and Selfridges. From spring 2018 it will be available at La Rinascente in Milan. Dream| Like a white cloud or a shadow that covers sleep in a rare paradise i sleep [b] _George Sarantaris maiden.world
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WE ARE STILL BOLD & BEAUTIFUL
We Are Still Bold and Beautiful, aka BB, is a young clothing brand specialising in culture urban styles and unique silk-screen printing. Launched in 2013 in Chania, Crete by a graphic designer, an architect and an artist, they bring together elements from different disciplines, giving their designs a distinctive character. BB combines the traditional method of screen-printing with an urban contemporary aesthetic. Inspiration comes from the internet culture, nature, wild life, old encyclopedias, text books – anything scientific and non-scientific, turning basic pieces into something special. wearestillbb.com
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